Thrive Media Blog | How to write engaging content
To connect with your customers and produce engaging content for people nowadays is more than just an online presence. There is a massive weight of businesses in every sector now trying to fight for the same customers online. Having engaging content to your social media posts, websites and your blogs is vitally important. In order for you to reach out to your target audience and really connect you need creative fresh and relevant content. People do not expect you to be perfect but they do expect you to be authentic. In this article we are going to look at several ways to help you write engaging content that stands out.
Since the headline to your engaging content is the first thing your readers will see, it’s crucial that it’s one that interests them. Also you will find that many people skim read articles and therefore may only pick up on the headline part. You don’t need to give all of the important content away but you do need to give people just enough that they want to read more. A great headline will guide your reader and inspire them to be interested and trust you and your brand. Use keywords to encourage readers to share. Headlines can be make or break when it comes to social media plus websites and particularly blogs and email campaigns.
As many of you will already know, high impact visuals and images are absolutely essential as not only do they represent your business but a good image will draw in your clients and customers to engage with your posts, blogs and email campaigns.
When you add visual content such as bold text, pictures, gifts, videos etc you can reach a much wider audience.
Always write content that is focused on the audience you are trying to target.
Content comes in all shapes and sizes and it’s important they actually create content to be meaningful and helpful and most importantly relevant to your customers. It’s important to remember that people don’t buy products and services, they buy solutions. As with many advertising campaigns it’s important that you stop people with a headline bond with people over a pain point/issue and then resolve with your products and services.
A call to action in your engaging content is the sentence or in many cases the button to seal the deal and persuade your readers to jump into the action you require. Well crafted call to action will be designed to drive the action you’re suggesting. There are two purposes for the CTA to tell your customers what you do and to give them the motivation that they need to do so.
Ensure that you use negative or positive direction, use key action words and remember your goal well setting call to actions.
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